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Every colored tile on the map is a 0-100 score answering one question: how good is this exact spot for what you care about? Here is what that number means, in plain language.
When you open the map, the whole city is covered in little colored tiles. Each tile has a single number behind it - a score from 0 to 100 - that answers one simple question: how good is this exact spot for what I care about?
You read it by color. Bright yellow-green means a strong match, and dark purple means a weaker one. That is the whole idea - you can scan an entire city in seconds and instantly see where the good spots are.
A student's report card blends grades from several subjects into one overall result. Geo-Intel does the same thing for a location: it looks at four different “subjects” about each spot and blends them into one easy score. No spreadsheets, no math - just one number you can compare.
These are the four “subjects.” You do not need to understand the data behind them - just what each one means in plain terms.
How much a spot naturally pulls people in.
Lots of cafes, shops, and attractions nearby usually means more foot traffic.
How many similar places are already there.
You can choose to sit next to competitors, or hunt for the gaps they have missed.
Who actually lives in the area.
Age, households, and income from public census data - the people around the spot.
How easy it is to get there.
Nearby transit stops and good connections mean more people can actually reach it.
Here is the magic, in motion. Each of the four signals is its own layer of colored tiles. Geo-Intel stacks them up and blends them together into a single tile - and that final color is exactly what you see on the map. Press play and watch it happen.
Hex labels show weight × percentile rank (0-100) within each 7-hex cluster—not raw measurements. The composite is their sum at each position.
Stacking signal layers
Weighted composite (Σ wᵢ × percentile)
Rendered in the live map's Viridis ramp
You do not have to do any of this yourself. It runs automatically for every tile in the city at the same time. The animation is just showing you what is happening behind one of them.
Here is the part that makes the score yours. Back to the report card: a school can decide exams are worth 80% and homework 20%. Geo-Intel lets you do the same - you choose how much each of the four signals counts. Slide one up and the whole map re-scores instantly.
You can also flip a signal's direction. For most things, more is better (you want more demand). But sometimes less is better - for example, you might want fewer competitors. Geo-Intel calls these two modes Cluster (more is better) and Gap (less is better).
Try it - drag a slider and watch the score change.
Each pᵢ is this hex's percentile rank (0-100) on that axis (relative to the map area)—not a raw measurement.
+0.06×82 −0.90×10 +0.02×71 +0.02×63=88.6
In the full app, these same controls live in a panel on the side of the map. Change a slider there and the colors across the whole city update live.
The little color bar on the map is your key. It runs from dark (low scores) to bright (high scores), and it shows the lowest and highest scores currently on screen. So the brightest tiles are always the strongest spots for the way you set things up.
A score is only useful if you can trust it. So nothing is hidden. Click any tile and Geo-Intel shows you the full breakdown - how each of the four signals contributed to that tile's score. If a spot scored high, you can see why.
You do not have to hunt for the brightest tiles by eye. Geo-Intel can list the top-scoring spots for you, ranked highest to lowest, so your shortlist is ready in a glance.
What does the score on the map actually mean?
Each colored tile is a 0-100 score for one small patch of the city. Higher (brighter) means a better match for what you care about; lower (darker) means a weaker match.
How does Geo-Intel score a location?
It blends four signals - demand, competition, demographics, and accessibility - for every 100-meter tile, then shows a transparent per-signal breakdown so nothing is a black box.
Can I change how the score is calculated?
Yes. You decide how much each signal counts and whether more or less of it is good, and the map re-scores live so the result reflects your own priorities.
Do I need any technical or data skills to read it?
No. You just read colors on a map and, if you want, click any tile to see why it scored the way it did. There is no setup, signup, or math required.
Is the score a guarantee that a spot is good?
No. It is a fast, transparent first pass built on public data for comparing and shortlisting areas. Confirm a final decision with on-the-ground visits and any required checks.
The best way to understand the score is to play with it. The full app is free, with no signup and no sales call.