Geo-Intel
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Smarter locations, faster decisions

Transparent map scoring, territory mapping, and market-share analysis for any neighborhood - whether you are opening a business, drawing sales or franchise territories, sizing a trade area, or choosing where to live. Open the full tool and start exploring.

Powered by Overture Maps - Zensus 2022 - NHGIS 2020

Open data, transparent scoring, zero friction

How it works

From question to confident answer in four steps

Geo-Intel turns messy local data into a single map you can actually defend. Build your view, tune it live, and inspect every score down to the signal.

  1. Pick a city

    Start from any supported city. The map loads a clean H3 hex grid ready to score.

  2. Choose signals

    Add the things that matter: foot-traffic drivers, competitors, demographics, and transit.

  3. Tune weights

    Slide each signal up or down and flip its direction. The map re-scores instantly.

  4. Read the map

    Inspect any hex for a full, explainable breakdown. No black boxes, no guesswork.

Four signal axes

One transparent score, blended from what matters

Every hex combines four independent signal families into a single composite. You decide how much each one counts - and you can see exactly how it adds up.

Learn more about scoring

Demand

Foot-traffic drivers like eateries, venues, and points of interest that pull people in.

Competition

Existing businesses and building subtypes - cluster with them or hunt for the gaps.

Demographics

Who actually lives there, from Zensus 2022 (DE) and NHGIS 2020 (US) census data.

Accessibility

Transit stops and connectivity that decide how easily people can reach a spot.

One-Hex Scoring Walkthrough

Each pᵢ is this hex's percentile rank (0-100) on that axis (relative to the map area)—not a raw measurement.

  • Demand+w1=0.06p1=
  • Competitionw2=0.90p2=
  • Demographics+w3=0.02p3=
  • Accessibility
    +w4=0.02p4=Σwi = 1
Composite scorePrime
89/ 100

+0.06×82 0.90×10 +0.02×71 +0.02×63=88.6

Territory mapping & drive-time catchments

Map your territories. Compare them side by side.

Geo-Intel turns any address or map click into a real territory - a drive-time, walk-time, cycling, or distance catchment (isochrone), or a polygon you draw yourself. Map sales territories, franchise areas, delivery zones, and store catchments, then compare reach, population and age, demographics, income and affluence, points of interest, and building volume across every area, spot exactly where they overlap, and open a full demographic dashboard for each one. Free, in your browser, with no signup.

Territory map of New York City showing two 10-minute drive-time catchments drawn as H3 hex areas, with the hexes shared by both territories highlighted in gold as the overlap areaTerritory map of New York City showing two 10-minute drive-time catchments drawn as H3 hex areas, with the hexes shared by both territories highlighted in gold as the overlap area
Two 10-minute drive-time territories across New York City, with the overlap area where they compete highlighted in gold.
Territory panel listing two areas - each with travel time, mode and hex count - plus a shared overlap area and a per-territory dashboard of approximate area, points of interest, and built volumeTerritory panel listing two areas - each with travel time, mode and hex count - plus a shared overlap area and a per-territory dashboard of approximate area, points of interest, and built volume
Each territory lists its reach, points of interest, and built volume - tap the overlap to inspect the contested area.

Drive-time & distance catchments

Build a territory from any address or map click, then size it by driving, walking, or cycling time - or a fixed distance radius. Draw freehand polygons when you need an exact boundary.

Compare territories side by side

Add as many areas as you need - franchisees, sales reps, stores, or branches - and compare population, reach, and points of interest across every territory at a glance.

Overlap & gap detection

Instantly see where two territories overlap and where coverage gaps remain, so you can balance territories fairly, prevent conflict, and avoid cannibalizing your own locations.

Instant area dashboard

Every territory ships with a live breakdown - population and age, points of interest, built volume, demographics, and accessibility - built from open data, with no spreadsheets.

Open the territory mapLearn more

Define territories from any address - driving, walking, cycling, or distance. No signup, no sales call.

Market share & trade-area analysis

Know your market share before you sign the lease

Drop your own stores and competitors on the map, draw a trade-area catchment for each, and Geo-Intel estimates how local demand splits between you and the competition. Using the Huff gravity model, it turns store attractiveness, travel distance or drive time, and a demand profile you build from the data catalog - population, demographics, age, income and affluence, spending power, nearby points of interest, and building volume - into captured demand, market share, contested overlap, and cannibalization - explained for every location, not hidden in a black box.

Market share map showing overlapping store catchments in Berlin, with each contested hex drawn as a pie split into per-store captured-demand wedgesMarket share map showing overlapping store catchments in Berlin, with each contested hex drawn as a pie split into per-store captured-demand wedges
Overlapping catchments across Berlin. Each contested hex is a pie wedge sized by the demand each store captures.
Market share report with captured demand, market share percentage, competitor share, contested and cannibalized demand, and a ranked table of locationsMarket share report with captured demand, market share percentage, competitor share, contested and cannibalized demand, and a ranked table of locations
The report: captured demand, market share, competitor share, and a ranked, exportable table of every location.

Captured demand & share

See the total demand inside your catchments and the exact share your network wins versus every competitor location.

Contested trade-area overlap

Where catchments overlap, demand is contested. A Huff gravity model splits it by store attractiveness and travel distance, hex by hex.

Store cannibalization

Measure the demand your own stores pull from each other, so you can plan a network that grows coverage instead of overlapping it.

Decision-ready outputs

Rank every location, export to CSV, and see who lives in the contested area. Open data, transparent math, no signup.

Open the market-share mapLearn more

Decision support for site selection and network planning - not an exact sales forecast.

Why Geo-Intel

Built to be understood, not just trusted

Most location tools hand you a number and ask you to believe it. Geo-Intel shows its work, lets you steer, and keeps everything self-serve.

Transparent scoring

Every hex score is broken down by signal. No black boxes, no hidden weights - just numbers you can trace.

Real-time iteration

Adjust weights and directions and watch the map re-score live. Test a dozen scenarios in minutes.

Area focus

Draw a bounding box or polygon to rank only within your target zone, so the score fits your search.

Multi-signal analysis

Blend demand, competition, demographics, and accessibility into one composite view of any neighborhood.

Use cases

Pick your starting point

Whether you run a business or just live your life, the same transparent map turns a tough call into a decision you can stand behind.

FAQ

Questions, answered

Tool FAQs

Territory mapping and market-share analysis questions.

What is the territory mapping feature in Geo-Intel?+

It is a territory mapping tool for drawing and comparing service areas on a map. Pick any address or click the map, then build a territory as a drive-time, walk-time, cycling, or distance catchment (isochrone), or draw a polygon by hand. Use it to map sales territories, franchise areas, delivery zones, and store catchments, then compare population, reach, and points of interest across every area.

How do I draw a sales or franchise territory?+

Search for an address or click a location on the map, choose a travel mode (driving, walking, or cycling) and a time or distance limit, and Geo-Intel instantly draws the catchment as an H3 hex area. Repeat for each store, rep, or franchisee to build a full set of territories you can rename, recolor, and edit.

Can I compare multiple territories and see where they overlap?+

Yes. Add as many territories as you need and Geo-Intel compares their size, population, and points of interest side by side. Where two or more territories cover the same area, the shared hexes are highlighted as an overlap area you can tap to inspect - ideal for balancing franchise territories fairly and avoiding conflict or cannibalization.

What can I see for each territory?+

Every territory comes with an instant dashboard built from open data: approximate area and hex count, total population and age structure, points of interest, built volume, demographics, and accessibility. Click the overlap area to see the same breakdown for just the contested zone.

What is the market share feature in Geo-Intel?+

It is a trade-area market-share tool: you place your own stores and competitors on the map, draw a catchment (drive-time or distance) for each, and Geo-Intel estimates how much of the local demand your network captures versus the competition - reported as captured demand, market share, contested demand, and cannibalization per location.

How does Geo-Intel estimate market share?+

It uses the Huff gravity model. Inside the area where catchments overlap, each unit of demand is split between the competing stores in proportion to their attractiveness and inversely to travel distance or drive time, so closer and stronger locations capture more. Sole-coverage area outside any overlap is captured outright.

What is trade-area or catchment overlap, and contested demand?+

A catchment (trade area) is the area a store can realistically serve, drawn as a drive-time or distance isochrone. Where two or more catchments cover the same place, that demand is contested and shared between the stores. Demand that only one catchment reaches is exclusive and captured fully by that store.

Can Geo-Intel show store cannibalization?+

Yes. When your own stores sit close together, their catchments overlap and split the same customers. Geo-Intel reports the cannibalized demand your network loses to its own overlap, so you can space new locations to add coverage rather than compete with yourself.

Is the market share estimate a sales forecast?+

No. It is decision support for site selection and network planning, not an exact sales forecast. The Huff model shows the relative pull of locations given attractiveness, distance, and demand - ideal for comparing options and shortlisting sites, then confirming with local knowledge.

General Geo-Intel FAQs

Product, data, coverage, and everyday-use questions.

Is Geo-Intel really free?+

Yes. Geo-Intel is free to use with no credit card, no trial clock, and no paywall. Every neighborhood score and map layer on the site is available at no cost.

Do I need to sign up or book a demo?+

No. Geo-Intel is fully self-serve, so you can open the map and start analyzing locations instantly without a signup, login, or sales call.

Who is Geo-Intel for?+

Anyone making a location decision: small business owners, renters, event planners, marketers, and researchers. Business and everyday use cases are examples, not restrictions.

How does Geo-Intel score a location?+

It blends four signal axes - demand, competition, demographics, and accessibility - across a 100-meter H3 hex grid, then shows a transparent per-signal breakdown for every hex so nothing is a black box.

Can I adjust how a score is calculated?+

Yes. You can tune the weight and direction of each signal in real time and watch the map update live, so the score reflects your own decision criteria rather than a fixed formula.

How is this different from expensive location-intelligence software?+

Enterprise site-selection suites are powerful but gated behind demos, licenses, and multi-thousand-dollar contracts. Geo-Intel gives independent users transparent neighborhood scoring for free, with no signup.

How can a small business use it to choose where to open?+

Compare candidate neighborhoods on demand, competitor saturation, and accessibility before signing a lease, then weight the signals that matter most to your concept to shortlist the best blocks.

What is a competitor gap analysis?+

It highlights areas with strong surrounding demand but relatively low saturation of your business category - the gaps where a new location is most likely to be underserved by competitors.

Can I use Geo-Intel to choose where to live?+

Yes. Renters and movers use it to screen neighborhoods for walkability, transit access, nearby amenities, and local demographics before committing to a lease or a move.

Can I use it for events or advertising?+

Yes. Event planners find areas with the right venue density and foot traffic, while marketers match neighborhood demographics to a target audience to decide where to advertise or hand out flyers.

What data sources does Geo-Intel use?+

It aggregates open Overture Maps building and POI data with optional public demographic enrichments - Zensus 2022 in Germany and NHGIS 2020 in the US - processed into H3 hex grids.

Which cities and countries are covered?+

Coverage currently spans dozens of major US cities and many major German cities - including Berlin, Munich, Hamburg, Cologne, and Frankfurt - and the catalog keeps expanding as new cities are processed.

Can I focus the analysis on a specific area?+

Yes. You can draw a bounding box or polygon, or pick an administrative boundary, so scoring and ranking only consider the zone you care about.

How accurate is Geo-Intel, and can I rely on it for a final decision?+

Geo-Intel is a transparent, fast first-pass built on public data, so it is best for directional comparison and shortlisting. Confirm a final decision with on-the-ground visits and any required legal or financial checks.

Is my data private?+

There is nothing to hand over: Geo-Intel needs no account or personal details, and analysis runs on public geospatial datasets rather than your information.

Is the homepage map the full product?+

No. The homepage shows a locked Berlin preview; the complete scoring app with full filters, area drawing, and all available cities lives at /app.

Free forever

See Geo-Intel in action

Open the full interactive map and start analyzing neighborhoods in seconds. No signup, no credit card, no sales call.

Launch the full map